A. From our own personal experience, no! With some companies charging
hundreds of pounds to list your holiday property you might think
you'd be fully booked all year round! Not so! We speak to owners
on a regular basis and ask them where they get their bookings
from. Note, bookings - not enquiries.
Enquiries count for nothing if they do not turn into bookings!
Interestingly, the ones that seem to produce the best
results for owners are the ones that charge under
£100!
Q. How much should
I spend? What is a realistic budget?
A. Well - "no more than you need"
is probably the most sensible answer, but not one you'll hear
very often! We think a realistic budget is well under
£200. A good portfolio would include one of the
better known companies (typically charging £97/ £99
per annum). Holidaymakers (yes, we interview them as well!) tell
us that they are often overwhelmed by sites offering hundreds
of properties and find the whole exercise rather daunting. Web
sites offering fewer properties, thus less competition for you
as an owner, can often produce better results than sites with
hundreds of holiday properties. A point well worth bearing in
mind when deciding where you should advertise your property and
before parting with your money!
We hope the above will assist you in reviewing your advertising
and marketing needs for the coming season. We look forward to
seeing your property listed on www.french-holiday-homes.com
shortly.